For licensed Michigan mortgage brokerages
Every lead answered. Every loan moving.
Momentum audits how your brokerage turns leads into closed loans, then builds the AI tools that close the gaps: instant replies day and night, self-booked calls, borrowers who stop calling for status, and a dashboard that shows you what changed.
Rates, approval and advice always stay with your licensed loan officers.
Sample feed on a made-up brokerage. Not real activity.
The problem
Where good brokerages lose loans
None of these show up on a P&L. All of them cost closings. Our audit measures each one in your own numbers.
Leads that wait
A web lead at 9 p.m. hears back the next morning. By then they've talked to someone else.
Phone tag
Every first call starts with voicemails back and forth. Calls slip by a day or two before anyone talks.
"Where's my loan?"
Borrowers call for status and documents arrive scattered across email. Your team answers instead of closing.
Files that go quiet
Without one board for every lead and file, a stalled file goes cold before anyone notices.
Typing it twice
The same information is retyped from system to system. Hours a week, every loan officer.
What we build
Eight tools. You pick what your audit calls for.
Each one is set up in your brand, connected to the systems you already use, and approved by your compliance reviewer before it goes live.
Leak check
What are slow replies costing you?
Move the sliders to match your brokerage. This is a rough estimate from your inputs; the audit measures the real numbers.
ESTIMATE. Assumes 10% more of your leads become applications when every lead gets an instant reply. That figure is our assumption, not a measured result.
Book an audit with these numbersHow it works
From first call to live in about three weeks
You approve every step before the next one starts. Times are estimates; approval speed depends on your reviewer.
- 1–3 days on siteAudit
We sit with your team, walk a real file from first contact to closing and score ten parts of your process.
- The next dayProposal
Your gaps, the fixes, the value we estimate and the exact price, all from your own numbers.
- About a weekBuild
Everything set up in your brand and connected to your systems. Your reviewer approves every word borrowers see.
- Week 3 onwardLive and measured
Launch, training, and a dashboard that shows your numbers against the audit every month.
Why Momentum
Built by people who come from origination
We know what a loan officer's day looks like, and we build around the rules your business runs on.
No Momentum product quotes a rate, talks approval or gives a borrower advice. Those questions go to your licensed loan officers, every time. Ello always says it's an AI.
Your compliance reviewer approves all wording before launch. Your borrower data stays in your own space, is never sold, and we never contact your borrowers.
Every projection is labeled as an estimate with its inputs shown. Every month your dashboard shows what actually changed against your audit baseline.
Pricing
Priced like specing a car
Fewer products and less customization cost less. Your exact price comes from your audit.
A one-time on-site audit of your workflow. The fee is credited to your setup if you go ahead.
A one-time fee based on the products you choose and how much is customized for you.
A flat fee per product, per loan officer account. Hosting, updates, support and a monthly results report included.
Questions
Straight answers
Something else? Ask Momentum, our AI assistant, in the corner of any page, or book a call.
Does Ello replace my loan officers?
No. Ello answers new web leads, collects the basics and books a call with your loan officers. It never quotes rates, discusses approval or gives advice; those questions go straight to your licensed team.
How long until we're live?
Most builds are live about three weeks after signing: build in the first week, your compliance reviewer approves the wording, then launch and training. After-hours leads get answered from the first night.
Who approves what borrowers see?
Your compliance reviewer or counsel. Nothing borrower-facing goes live without their written approval.
What happens to our borrower data?
It stays in your own space and is used only to run your products. We never sell it and never contact your borrowers.
Is anything priced per lead or per loan?
Never. Setup is a one-time flat fee and the monthly fee is per product, per loan officer account. Nothing is tied to your leads, applications or loans.
Do we have to buy everything?
No. You pick only what your audit calls for, and you can add products or loan officers any time.
Next step
Find out where your leads go after hours
Thirty minutes, no slides. Tell us how leads reach your brokerage today and we'll tell you honestly whether we can help.