How it works
Audit. Build. Measure.
A short call, a 1–3 day audit at your office, a proposal in your own numbers, and live in about three weeks from signing.
Discovery call
Day 0 · 30 minutes, free
- How leads reach you today and what you want fixed
- Which systems your team uses
- Whether we can help, honestly
On-site audit
1–3 days at your office
- Walk a real file from first contact to closing with your owner, a loan officer and a processor
- Score ten parts of your process, from lead capture to reporting
- Measure your starting numbers: reply time, bookings, document turnaround, admin hours
- The audit fee is credited to your setup if you go ahead
Proposal
The next day
- Where you lose leads and hours, in your own numbers
- The products that fix it and what each one replaces
- The value we estimate, with every input shown
- The exact price: one-time setup and a flat monthly fee
Build
About a week
- Everything set up in your brand
- Connected to your loan system, calendars and CRM
- Your licensed states, NMLS IDs and approved wording loaded
Your approval
About a week, your reviewer's pace
- Your compliance reviewer approves every word borrowers see
- Nothing goes live without written approval
Live and measured
Week 3 onward
- Launch and team training
- After-hours leads answered from the first night
- A dashboard against your audit baseline, and a monthly report
- Add products or loan officers any time
Pricing
Three parts, all flat
No per-lead or per-loan fees, ever.
One time. Credited to setup if you go ahead.
One time. Based on products chosen and how much is customized: Standard, Tailored or Bespoke.
Each product's price × your loan officer accounts. 12-month term, billed monthly.
Questions
Straight answers
Something else? Ask Momentum, our AI assistant, in the corner of any page, or book a call.
Does Ello replace my loan officers?
No. Ello answers new web leads, collects the basics and books a call with your loan officers. It never quotes rates, discusses approval or gives advice; those questions go straight to your licensed team.
How long until we're live?
Most builds are live about three weeks after signing: build in the first week, your compliance reviewer approves the wording, then launch and training. After-hours leads get answered from the first night.
Who approves what borrowers see?
Your compliance reviewer or counsel. Nothing borrower-facing goes live without their written approval.
What happens to our borrower data?
It stays in your own space and is used only to run your products. We never sell it and never contact your borrowers.
Is anything priced per lead or per loan?
Never. Setup is a one-time flat fee and the monthly fee is per product, per loan officer account. Nothing is tied to your leads, applications or loans.
Do we have to buy everything?
No. You pick only what your audit calls for, and you can add products or loan officers any time.
What do you need from us?
A named compliance reviewer, access to the systems we connect, and your licensed states, NMLS IDs and approved wording.
Can we see it working first?
Yes. Every product runs on a made-up brokerage on our demo site, and we'll walk you through it on a call.
Next step
Find out where your leads go after hours
Thirty minutes, no slides. Tell us how leads reach your brokerage today and we'll tell you honestly whether we can help.